I could probably use virtually any accounting software for my business. After all, my business is still growing and I haven't gotten that big yet. For some people, the free software options available might be more than enough for their basic accounting needs. For my business, I still trust QuickBooks.
My business does now and always has used QuickBooks. This is the reason that you see their advertising on my site. Yes, I have an affiliate relationship with them. Yes, I get paid a small commission to refer them customers. More importantly though, I use and believe in their product. I want other people to have the same experiences I have had with Intuit and QuickBooks. There is no other accounting software promoted on my site anywhere for a reason.
My business continues to grow and grow. I started out with just one small book about mattresses and have built that credibility and expertise into another book, a website, and a blog. My podcast is coming soon. My business finances are getting more and more complicated with every additional income source. Furthermore, I want to keep track of each source of revenue and expense separately so that I can see the raw data and focus on each aspect of business as it needs more or less attention. I can customize my program to be what I need it to be.
QuickBooks has so many options foryour business now. Need mobile accounting? Want to store everything online? Maybe you sit at a laptop all day like I do and use the old desktop version. Whatever you need QuickBooks offers it now. There is no excuse not to properly maintain records for your business.
Additionally, there is no other software program that offers the convenience that QuickBooks has. Not only can you pick the version of the software best for you, but you can also let your business grow naturally and scale it up with QuickBooks. Need to start taking credit cards? Want to download checking account transactions? The program will do what you need to do when you get there with your business.
Finally there is support. No other program has such a wide support system in place. There are multiple forums dedicated to QuickBooks when you have a question about something. You can type a question into Google and get an answer. There is so much free support to help you get started that it's crazy to consider something else.
I don't have the time to test out all the new software options available on the market. Maybe there are some free ones that are really good. Maybe there are some less expensive options too. For me and my business, I still trust QuickBooks and it hasn't let me down yet. For all these reasons (and a bunch more) that is why your business should buy QuickBooks too.