And so the first resounding shots have been fired within the mattress industry. Fast Company posted an article detailing how aggressive certain companies can be when trying to get their product sold to a consumer. The article is entitled, "The War To Sell You A Mattress Is An Internet Nightmare." It is definitely worth a read.
This specifc article talks about how Casper (of the bed in a box, all foam, delivered to your door fame) forced an affiliate blogger out of business and then bought his high ranking website when the affiliate company, Sleepopolis, could no longer afford to fight them off.
The new company that was formed to buy Sleepopolis is called JAKK Media. JAKK Media was able to buy the company with a direct loan from Casper. In other words, Casper bought it's position atop Google and is hiding behind this fact by making the website look like an independent "review site". I don't even need to check out the new Sleepopolis to know that there is a convenient link allowing you to purchase from this "new and unbiased" research website.
I warned you about this very thing, 3 years ago, when I was originally writing Mattress Buying 101. Although my book was not published until 2016, I wrote the content in 2015, almost 3 years ago. Below is a direct excerpt from my book.
" I would like to offer a word of caution from me to you. A lot of information is available on the Internet now. When it comes to mattresses and bedding, some of the information is really informative, but a majority of it is dangerous to the consumer. I am strongly recommending that you thoroughly research the person and/or company behind the information you are reading. Certain people and companies are even creating fake review websites telling you what bed to buy after doing an “unbiased comparison”. They conveniently provide links to make the purchase right below the article you just read. It is also becoming more common for companies to hide behind an independent “shell” online. That person or website is often on their payroll. Companies will go to great lengths to avoid being found out. They will create subsidiary companies that are owned by the parent company, for example."
Believe me when I tell you the problem is only going to get worse as time goes on. More and more companies are getting into the "bedding business" and want your dollars. Don't fall for these "independent review" scams and learn how to protect yourself by buying Mattress Buying 101 today.
P.S. Yes, I am trying to sell you a book that will actually help you select a bed that works with your body and your budget.