Whenever you purchase something new, you probably try to learn everything about it that you can. For a lot of people this includes both before you purchase and aferwards as well. Additionally, when you have a positive experience with a new product or service, you probably tell a lot of people how awesome it is, or how much time and effort it saved you.
But if you're a writer like I am, how do you get people excited about something as simple as a new book?
Put yourself in my shoes for a minute. Everyone knows what a book is. There's nothing new about reading books. There certainly isn't anything sexy, or cool, or sleek and modern about a book. I can't wow someone by just showing off a new product or service that I invented. It doesn't work that way. It's just a book.
Furthermore, I won't sell 100,000 copies of my book to a rabid fanbase that knows who I am already. Why? Well, this might be hard for some of you to believe, but I'm not Stephen King or John Grisham. I self publish all my content, and as such, I don't have hundreds of thousands of dollars in promotional spending promoting my new work.
One of the ways that independent authors like me get people excited about a project of ours is to offer a "behind the scenes" experience. In exchange for letting the reader get inside my brain for a little bit, they get to pull out intimate details of the book that they can't get anywhere else. For avid book readers, this process is a little bit like treasure hunting.
A "behind the scenes" tour helps a reader understand my characters better when they get into the book, as well as offering them a sneak peek into the world that I have created for them. It also allows people an avenue to sample the content of a book before committing to a purchase.
So at some point in December, I will release an article (or maybe a video) that explains the story behind Tempting Ginger and how I came up with the idea. Please start sending me in questions to answer and explain.
Until next time,