Today I have found an excellent article talking about the new mattress startups including Casper and Eve amongst some others. The average customer is aggravated with the retail experience and these companies are cashing in on it.
Article here (http://www.wsj.com/articles/the-new-mattresses-professionals-1443640077).
I am linking to a great article worth reading.
This is something I have preached about for years, and believe it to be a huge key in having a fulfilling and happy life.
Yahoo Finance article:
Have a great day!